00:00:00:00 V1 blue Wistia is a complete video marketing platform where you can host videos for your business, go live and create new content, market your videos, and measure video performance with industry-leading video analytics . 1 00:00:15:00 V1 blue And we've got a pretty great team of people here to help you along the way . 1 00:00:18:00 V1 blue I'm Chris, here to show you around the wonderful world of Wistia . 1 00:00:24:00 V1 blue Great video marketing starts with professional video hosting, and that's what Wistia is all about . 1 00:00:29:00 V1 blue Upload your video to Wistia and we'll process it for the web to make sure it'll play back perfectly on any device anywhere in the world . 1 00:00:37:00 V1 blue Our player loads super fast and puts the focus on your content . 1 00:00:40:00 V1 blue No ads, no distractions . 1 00:00:43:00 V1 blue Nice for your viewers and nice for your website load times . 1 00:00:46:00 V1 blue Video is everywhere, and if you're like us, your library is constantly growing . 1 00:00:51:00 V1 blue Wistia makes organizing and managing all of your video content a breeze . 1 00:00:55:00 V1 blue Easily rename videos, organize them into projects, create new sections . 1 00:01:00:00 V1 blue You can even add tags to keep things neat and tidy . 1 00:01:03:00 V1 blue And with permissions, you can invite team members to help manage your content . 1 00:01:08:00 V1 blue When you need to find a specific video, you can search your entire library by video title, tag, description, even the captions . 1 00:01:17:00 V1 blue Wistia makes it easy to replace a video too . 1 00:01:20:00 V1 blue Perfect if you want to update a video without having to re-embed it everywhere . 1 00:01:23:00 V1 blue If you're ready to retire a video but you don't want to delete it altogether, you can archive it . 1 00:01:28:00 V1 blue Archived media won't count against your plans included videos, but can still be accessed and viewed from within your account . 1 00:01:37:00 V1 blue Wistia is the video marketing platform built by marketers for marketers . 1 00:01:41:00 V1 blue So we've got some pretty fancy tricks up our sleeve . 1 00:01:44:00 V1 blue Start by customizing the Wistia video player to perfectly match your brand . 1 00:01:49:00 V1 blue You can do all sorts of things like change the player color, upload a custom thumbnail, or add and remove player controls . 1 00:01:56:00 V1 blue There are also some pretty handy marketing tools to put your videos to work . 1 00:02:00:00 V1 blue Our email collector has to be one of my favorites . 1 00:02:03:00 V1 blue Here, submit the form to see how it works . 1 00:02:07:00 V1 blue Pretty cool, huh? Wistia lets you add an email collector like that directly to your video . 1 00:02:12:00 V1 blue Want to direct viewers to an external link? Oh, hello . 1 00:02:17:00 V1 blue Easy to do with Wistia's annotation tool . 1 00:02:19:00 V1 blue Add a call to action to the end of a video to motivate viewers to take action . 1 00:02:24:00 V1 blue Wistia automatically transcribes your video so you can turn on captions and make your content accessible to as many folks as possible . 1 00:02:31:00 V1 blue Easily upgrade to a human verified transcription too . 1 00:02:35:00 V1 blue And with other customizations like chapters and password protection, you are in total control of the viewing experience . 1 00:02:42:00 V1 blue Once your video is looking good, it's time to get it onto your website . 1 00:02:46:00 V1 blue Just copy a snippet of code and paste it onto your site . 1 00:02:49:00 V1 blue You can choose between a standard inline embed or a popover embed . 1 00:02:53:00 V1 blue And no matter which type you choose, the embed will be responsive . 1 00:02:57:00 V1 blue Once your video is embedded, any future changes and customizations you make in Wistia will automatically be updated on your site . 1 00:03:04:00 V1 blue And with SEO benefits built in, Wistia can help your videos rank better on Google search . 1 00:03:10:00 V1 blue What if you've got a whole series of content you want to highlight, like a gallery of your recent webinar recordings or a collection of your onboarding videos? Well, with Wistia channels, you can easily share a gallery of videos all without bothering your developers or designers . 1 00:03:24:00 V1 blue Once you've added videos to your channel, you can customize colors, themes, fonts, and even a subscribe button to collect emails . 1 00:03:32:00 V1 blue You can embed a channel onto your website just like you would embed any other video . 1 00:03:36:00 V1 blue Or just share a link to it as a standalone page . 1 00:03:39:00 V1 blue And if you're working on an exciting new podcast, Wistia supports audio too . 1 00:03:43:00 V1 blue Your podcast has never looked, and sounded, so good . 1 00:03:48:00 V1 blue Wistia Analytics . 1 00:03:50:00 V1 blue This is the good stuff . 1 00:03:51:00 V1 blue This is where you can really prove the value of your videos . 1 00:03:55:00 V1 blue This is an engagement graph . 1 00:03:56:00 V1 blue It shows you how your audience is interacting with your video . 1 00:04:00:00 V1 blue A spike like this means that viewers are rewatching . 1 00:04:03:00 V1 blue But a nasty drop off like this means you've lost your audience's attention . 1 00:04:07:00 V1 blue Wistia also tracks how every person watches your video second by second . 1 00:04:12:00 V1 blue This is the view stream, which is a live look at how folks are watching all of your videos . 1 00:04:16:00 V1 blue Each video view has its own heat map, showing what each viewer watched, rewatched, or skipped around in your video . 1 00:04:23:00 V1 blue Now, if you're using marketing automation software, you're going to love this next part . 1 00:04:28:00 V1 blue Wistia can pass video viewing data right into your marketing software for better lead tracking and scoring . 1 00:04:34:00 V1 blue And we integrate with all of your favorite marketing tools like HubSpot, Marketo, Partot, Google Analytics, and MailChimp . 1 00:04:41:00 V1 blue Wistia Analytics are built to help you better understand how your content is performing, what's working best, and where you might be able to improve . 1 00:04:50:00 V1 blue Video is important for every business, but it can be tough to actually create lots of videos or host virtual live events . 1 00:04:56:00 V1 blue Luckily, Wistia makes it easy to create new video content in a snap . 1 00:05:01:00 V1 blue With live, you can spin up a webinar or a live event in seconds . 1 00:05:06:00 V1 blue Create a landing page where you can collect registration information . 1 00:05:09:00 V1 blue When it's time to go live, you can present with up to four other panelists and choose from dynamic layout options to keep things looking fresh . 1 00:05:17:00 V1 blue When your live event is over, the recording automatically saves to your Wistia account, so you can edit it, customize it, and repurpose it to fit your other marketing needs . 1 00:05:27:00 V1 blue Wistia's built-in video editor is the easiest way to make simple edits to any video in your Wistia account . 1 00:05:32:00 V1 blue Trim the start and the end of your video . 1 00:05:35:00 V1 blue Remove a section from the middle of your video . 1 00:05:36:00 V1 blue You can even stitch multiple videos together, perfect for adding bumpers to the start or end of your content . 1 00:05:43:00 V1 blue With editing, you have the power to cut down and repurpose your videos, all without any video editing expertise, and all without leaving Wistia . 1 00:05:52:00 V1 blue That is a lot of stuff, and you can try it out for free with Wistia's 14-day trial . 1 00:05:58:00 V1 blue It started today . 1