• 00:00:00 Wistia is a complete video marketing platform where you can host videos for your business, go live and create new content, market your videos, and measure video performance with industry-leading video analytics .
• 00:00:15 And we've got a pretty great team of people here to help you along the way .
• 00:00:18 I'm Chris, here to show you around the wonderful world of Wistia .
• 00:00:24 Great video marketing starts with professional video hosting, and that's what Wistia is all about .
• 00:00:29 Upload your video to Wistia and we'll process it for the web to make sure it'll play back perfectly on any device anywhere in the world .
• 00:00:37 Our player loads super fast and puts the focus on your content .
• 00:00:40 No ads, no distractions .
• 00:00:43 Nice for your viewers and nice for your website load times .
• 00:00:46 Video is everywhere, and if you're like us, your library is constantly growing .
• 00:00:51 Wistia makes organizing and managing all of your video content a breeze .
• 00:00:55 Easily rename videos, organize them into projects, create new sections .
• 00:01:00 You can even add tags to keep things neat and tidy .
• 00:01:03 And with permissions, you can invite team members to help manage your content .
• 00:01:08 When you need to find a specific video, you can search your entire library by video title, tag, description, even the captions .
• 00:01:17 Wistia makes it easy to replace a video too .
• 00:01:20 Perfect if you want to update a video without having to re-embed it everywhere .
• 00:01:23 If you're ready to retire a video but you don't want to delete it altogether, you can archive it .
• 00:01:28 Archived media won't count against your plans included videos, but can still be accessed and viewed from within your account .
• 00:01:37 Wistia is the video marketing platform built by marketers for marketers .
• 00:01:41 So we've got some pretty fancy tricks up our sleeve .
• 00:01:44 Start by customizing the Wistia video player to perfectly match your brand .
• 00:01:49 You can do all sorts of things like change the player color, upload a custom thumbnail, or add and remove player controls .
• 00:01:56 There are also some pretty handy marketing tools to put your videos to work .
• 00:02:00 Our email collector has to be one of my favorites .
• 00:02:03 Here, submit the form to see how it works .
• 00:02:07 Pretty cool, huh? Wistia lets you add an email collector like that directly to your video .
• 00:02:12 Want to direct viewers to an external link? Oh, hello .
• 00:02:17 Easy to do with Wistia's annotation tool .
• 00:02:19 Add a call to action to the end of a video to motivate viewers to take action .
• 00:02:24 Wistia automatically transcribes your video so you can turn on captions and make your content accessible to as many folks as possible .
• 00:02:31 Easily upgrade to a human verified transcription too .
• 00:02:35 And with other customizations like chapters and password protection, you are in total control of the viewing experience .
• 00:02:42 Once your video is looking good, it's time to get it onto your website .
• 00:02:46 Just copy a snippet of code and paste it onto your site .
• 00:02:49 You can choose between a standard inline embed or a popover embed .
• 00:02:53 And no matter which type you choose, the embed will be responsive .
• 00:02:57 Once your video is embedded, any future changes and customizations you make in Wistia will automatically be updated on your site .
• 00:03:04 And with SEO benefits built in, Wistia can help your videos rank better on Google search .
• 00:03:10 What if you've got a whole series of content you want to highlight, like a gallery of your recent webinar recordings or a collection of your onboarding videos? Well, with Wistia channels, you can easily share a gallery of videos all without bothering your developers or designers .
• 00:03:24 Once you've added videos to your channel, you can customize colors, themes, fonts, and even a subscribe button to collect emails .
• 00:03:32 You can embed a channel onto your website just like you would embed any other video .
• 00:03:36 Or just share a link to it as a standalone page .
• 00:03:39 And if you're working on an exciting new podcast, Wistia supports audio too .
• 00:03:43 Your podcast has never looked, and sounded, so good .
• 00:03:48 Wistia Analytics .
• 00:03:50 This is the good stuff .
• 00:03:51 This is where you can really prove the value of your videos .
• 00:03:55 This is an engagement graph .
• 00:03:56 It shows you how your audience is interacting with your video .
• 00:04:00 A spike like this means that viewers are rewatching .
• 00:04:03 But a nasty drop off like this means you've lost your audience's attention .
• 00:04:07 Wistia also tracks how every person watches your video second by second .
• 00:04:12 This is the view stream, which is a live look at how folks are watching all of your videos .
• 00:04:16 Each video view has its own heat map, showing what each viewer watched, rewatched, or skipped around in your video .
• 00:04:23 Now, if you're using marketing automation software, you're going to love this next part .
• 00:04:28 Wistia can pass video viewing data right into your marketing software for better lead tracking and scoring .
• 00:04:34 And we integrate with all of your favorite marketing tools like HubSpot, Marketo, Partot, Google Analytics, and MailChimp .
• 00:04:41 Wistia Analytics are built to help you better understand how your content is performing, what's working best, and where you might be able to improve .
• 00:04:50 Video is important for every business, but it can be tough to actually create lots of videos or host virtual live events .
• 00:04:56 Luckily, Wistia makes it easy to create new video content in a snap .
• 00:05:01 With live, you can spin up a webinar or a live event in seconds .
• 00:05:06 Create a landing page where you can collect registration information .
• 00:05:09 When it's time to go live, you can present with up to four other panelists and choose from dynamic layout options to keep things looking fresh .
• 00:05:17 When your live event is over, the recording automatically saves to your Wistia account, so you can edit it, customize it, and repurpose it to fit your other marketing needs .
• 00:05:27 Wistia's built-in video editor is the easiest way to make simple edits to any video in your Wistia account .
• 00:05:32 Trim the start and the end of your video .
• 00:05:35 Remove a section from the middle of your video .
• 00:05:36 You can even stitch multiple videos together, perfect for adding bumpers to the start or end of your content .
• 00:05:43 With editing, you have the power to cut down and repurpose your videos, all without any video editing expertise, and all without leaving Wistia .
• 00:05:52 That is a lot of stuff, and you can try it out for free with Wistia's 14-day trial .
• 00:05:58 It started today .