00:00:00:00 Wistia is a complete video marketing platform where you can host videos for your business, go live and create new content, market your videos, and measure video performance with industry-leading video analytics . 00:00:15:00 And we've got a pretty great team of people here to help you along the way . 00:00:18:00 I'm Chris, here to show you around the wonderful world of Wistia . 00:00:24:00 Great video marketing starts with professional video hosting, and that's what Wistia is all about . 00:00:29:00 Upload your video to Wistia and we'll process it for the web to make sure it'll play back perfectly on any device anywhere in the world . 00:00:37:00 Our player loads super fast and puts the focus on your content . 00:00:40:00 No ads, no distractions . 00:00:43:00 Nice for your viewers and nice for your website load times . 00:00:46:00 Video is everywhere, and if you're like us, your library is constantly growing . 00:00:51:00 Wistia makes organizing and managing all of your video content a breeze . 00:00:55:00 Easily rename videos, organize them into projects, create new sections . 00:01:00:00 You can even add tags to keep things neat and tidy . 00:01:03:00 And with permissions, you can invite team members to help manage your content . 00:01:08:00 When you need to find a specific video, you can search your entire library by video title, tag, description, even the captions . 00:01:17:00 Wistia makes it easy to replace a video too . 00:01:20:00 Perfect if you want to update a video without having to re-embed it everywhere . 00:01:23:00 If you're ready to retire a video but you don't want to delete it altogether, you can archive it . 00:01:28:00 Archived media won't count against your plans included videos, but can still be accessed and viewed from within your account . 00:01:37:00 Wistia is the video marketing platform built by marketers for marketers . 00:01:41:00 So we've got some pretty fancy tricks up our sleeve . 00:01:44:00 Start by customizing the Wistia video player to perfectly match your brand . 00:01:49:00 You can do all sorts of things like change the player color, upload a custom thumbnail, or add and remove player controls . 00:01:56:00 There are also some pretty handy marketing tools to put your videos to work . 00:02:00:00 Our email collector has to be one of my favorites . 00:02:03:00 Here, submit the form to see how it works . 00:02:07:00 Pretty cool, huh? Wistia lets you add an email collector like that directly to your video . 00:02:12:00 Want to direct viewers to an external link? Oh, hello . 00:02:17:00 Easy to do with Wistia's annotation tool . 00:02:19:00 Add a call to action to the end of a video to motivate viewers to take action . 00:02:24:00 Wistia automatically transcribes your video so you can turn on captions and make your content accessible to as many folks as possible . 00:02:31:00 Easily upgrade to a human verified transcription too . 00:02:35:00 And with other customizations like chapters and password protection, you are in total control of the viewing experience . 00:02:42:00 Once your video is looking good, it's time to get it onto your website . 00:02:46:00 Just copy a snippet of code and paste it onto your site . 00:02:49:00 You can choose between a standard inline embed or a popover embed . 00:02:53:00 And no matter which type you choose, the embed will be responsive . 00:02:57:00 Once your video is embedded, any future changes and customizations you make in Wistia will automatically be updated on your site . 00:03:04:00 And with SEO benefits built in, Wistia can help your videos rank better on Google search . 00:03:10:00 What if you've got a whole series of content you want to highlight, like a gallery of your recent webinar recordings or a collection of your onboarding videos? Well, with Wistia channels, you can easily share a gallery of videos all without bothering your developers or designers . 00:03:24:00 Once you've added videos to your channel, you can customize colors, themes, fonts, and even a subscribe button to collect emails . 00:03:32:00 You can embed a channel onto your website just like you would embed any other video . 00:03:36:00 Or just share a link to it as a standalone page . 00:03:39:00 And if you're working on an exciting new podcast, Wistia supports audio too . 00:03:43:00 Your podcast has never looked, and sounded, so good . 00:03:48:00 Wistia Analytics . 00:03:50:00 This is the good stuff . 00:03:51:00 This is where you can really prove the value of your videos . 00:03:55:00 This is an engagement graph . 00:03:56:00 It shows you how your audience is interacting with your video . 00:04:00:00 A spike like this means that viewers are rewatching . 00:04:03:00 But a nasty drop off like this means you've lost your audience's attention . 00:04:07:00 Wistia also tracks how every person watches your video second by second . 00:04:12:00 This is the view stream, which is a live look at how folks are watching all of your videos . 00:04:16:00 Each video view has its own heat map, showing what each viewer watched, rewatched, or skipped around in your video . 00:04:23:00 Now, if you're using marketing automation software, you're going to love this next part . 00:04:28:00 Wistia can pass video viewing data right into your marketing software for better lead tracking and scoring . 00:04:34:00 And we integrate with all of your favorite marketing tools like HubSpot, Marketo, Partot, Google Analytics, and MailChimp . 00:04:41:00 Wistia Analytics are built to help you better understand how your content is performing, what's working best, and where you might be able to improve . 00:04:50:00 Video is important for every business, but it can be tough to actually create lots of videos or host virtual live events . 00:04:56:00 Luckily, Wistia makes it easy to create new video content in a snap . 00:05:01:00 With live, you can spin up a webinar or a live event in seconds . 00:05:06:00 Create a landing page where you can collect registration information . 00:05:09:00 When it's time to go live, you can present with up to four other panelists and choose from dynamic layout options to keep things looking fresh . 00:05:17:00 When your live event is over, the recording automatically saves to your Wistia account, so you can edit it, customize it, and repurpose it to fit your other marketing needs . 00:05:27:00 Wistia's built-in video editor is the easiest way to make simple edits to any video in your Wistia account . 00:05:32:00 Trim the start and the end of your video . 00:05:35:00 Remove a section from the middle of your video . 00:05:36:00 You can even stitch multiple videos together, perfect for adding bumpers to the start or end of your content . 00:05:43:00 With editing, you have the power to cut down and repurpose your videos, all without any video editing expertise, and all without leaving Wistia . 00:05:52:00 That is a lot of stuff, and you can try it out for free with Wistia's 14-day trial . 00:05:58:00 It started today .