00:00:00:  Wistia is a complete video marketing platform where you can host videos for your business,  go live and create new content, market your videos, and measure video performance with  industry-leading video analytics . 00:00:15:  And we've got a pretty great team of people here to help you along the way . 00:00:18:  I'm Chris, here to show you around the wonderful world of Wistia . 00:00:24:  Great video marketing starts with professional video hosting, and that's what Wistia is all  about . 00:00:29:  Upload your video to Wistia and we'll process it for the web to make sure it'll play back  perfectly on any device anywhere in the world . 00:00:37:  Our player loads super fast and puts the focus on your content . 00:00:40:  No ads, no distractions . 00:00:43:  Nice for your viewers and nice for your website load times . 00:00:46:  Video is everywhere, and if you're like us, your library is constantly growing . 00:00:51:  Wistia makes organizing and managing all of your video content a breeze . 00:00:55:  Easily rename videos, organize them into projects, create new sections . 00:01:00:  You can even add tags to keep things neat and tidy . 00:01:03:  And with permissions, you can invite team members to help manage your content . 00:01:08:  When you need to find a specific video, you can search your entire library by video title,  tag, description, even the captions . 00:01:17:  Wistia makes it easy to replace a video too . 00:01:20:  Perfect if you want to update a video without having to re-embed it everywhere . 00:01:23:  If you're ready to retire a video but you don't want to delete it altogether, you can  archive it . 00:01:28:  Archived media won't count against your plans included videos, but can still be accessed  and viewed from within your account . 00:01:37:  Wistia is the video marketing platform built by marketers for marketers . 00:01:41:  So we've got some pretty fancy tricks up our sleeve . 00:01:44:  Start by customizing the Wistia video player to perfectly match your brand . 00:01:49:  You can do all sorts of things like change the player color, upload a custom thumbnail,  or add and remove player controls . 00:01:56:  There are also some pretty handy marketing tools to put your videos to work . 00:02:00:  Our email collector has to be one of my favorites . 00:02:03:  Here, submit the form to see how it works . 00:02:07:  Pretty cool, huh?  Wistia lets you add an email collector like that directly to your video . 00:02:12:  Want to direct viewers to an external link?  Oh, hello . 00:02:17:  Easy to do with Wistia's annotation tool . 00:02:19:  Add a call to action to the end of a video to motivate viewers to take action . 00:02:24:  Wistia automatically transcribes your video so you can turn on captions and make your  content accessible to as many folks as possible . 00:02:31:  Easily upgrade to a human verified transcription too . 00:02:35:  And with other customizations like chapters and password protection, you are in total  control of the viewing experience . 00:02:42:  Once your video is looking good, it's time to get it onto your website . 00:02:46:  Just copy a snippet of code and paste it onto your site . 00:02:49:  You can choose between a standard inline embed or a popover embed . 00:02:53:  And no matter which type you choose, the embed will be responsive . 00:02:57:  Once your video is embedded, any future changes and customizations you make in Wistia will  automatically be updated on your site . 00:03:04:  And with SEO benefits built in, Wistia can help your videos rank better on Google search . 00:03:10:  What if you've got a whole series of content you want to highlight, like a gallery of your  recent webinar recordings or a collection of your onboarding videos?  Well, with Wistia channels, you can easily share a gallery of videos all without bothering  your developers or designers . 00:03:24:  Once you've added videos to your channel, you can customize colors, themes, fonts, and  even a subscribe button to collect emails . 00:03:32:  You can embed a channel onto your website just like you would embed any other video . 00:03:36:  Or just share a link to it as a standalone page . 00:03:39:  And if you're working on an exciting new podcast, Wistia supports audio too . 00:03:43:  Your podcast has never looked, and sounded, so good . 00:03:48:  Wistia Analytics . 00:03:50:  This is the good stuff . 00:03:51:  This is where you can really prove the value of your videos . 00:03:55:  This is an engagement graph . 00:03:56:  It shows you how your audience is interacting with your video . 00:04:00:  A spike like this means that viewers are rewatching . 00:04:03:  But a nasty drop off like this means you've lost your audience's attention . 00:04:07:  Wistia also tracks how every person watches your video second by second . 00:04:12:  This is the view stream, which is a live look at how folks are watching all of your videos . 00:04:16:  Each video view has its own heat map, showing what each viewer watched, rewatched, or skipped  around in your video . 00:04:23:  Now, if you're using marketing automation software, you're going to love this next  part . 00:04:28:  Wistia can pass video viewing data right into your marketing software for better lead tracking  and scoring . 00:04:34:  And we integrate with all of your favorite marketing tools like HubSpot, Marketo, Partot,  Google Analytics, and MailChimp . 00:04:41:  Wistia Analytics are built to help you better understand how your content is performing,  what's working best, and where you might be able to improve . 00:04:50:  Video is important for every business, but it can be tough to actually create lots of  videos or host virtual live events . 00:04:56:  Luckily, Wistia makes it easy to create new video content in a snap . 00:05:01:  With live, you can spin up a webinar or a live event in seconds . 00:05:06:  Create a landing page where you can collect registration information . 00:05:09:  When it's time to go live, you can present with up to four other panelists and choose  from dynamic layout options to keep things looking fresh . 00:05:17:  When your live event is over, the recording automatically saves to your Wistia account,  so you can edit it, customize it, and repurpose it to fit your other marketing needs . 00:05:27:  Wistia's built-in video editor is the easiest way to make simple edits to any video in your  Wistia account . 00:05:32:  Trim the start and the end of your video . 00:05:35:  Remove a section from the middle of your video . 00:05:36:  You can even stitch multiple videos together, perfect for adding bumpers to the start or  end of your content . 00:05:43:  With editing, you have the power to cut down and repurpose your videos, all without any  video editing expertise, and all without leaving Wistia . 00:05:52:  That is a lot of stuff, and you can try it out for free with Wistia's 14-day trial . 00:05:58:  It started today .