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    Wistia is a complete video marketing platform where you can host videos for your business, go live and create new content, market your videos, and measure video performance with industry-leading video analytics
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    And we've got a pretty great team of people here to help you along the way
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    I'm Chris, here to show you around the wonderful world of Wistia
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    Great video marketing starts with professional video hosting, and that's what Wistia is all about
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    Upload your video to Wistia and we'll process it for the web to make sure it'll play back perfectly on any device anywhere in the world
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    Our player loads super fast and puts the focus on your content
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    No ads, no distractions
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    Nice for your viewers and nice for your website load times
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    Video is everywhere, and if you're like us, your library is constantly growing
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    Wistia makes organizing and managing all of your video content a breeze
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    Easily rename videos, organize them into projects, create new sections
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    You can even add tags to keep things neat and tidy
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    And with permissions, you can invite team members to help manage your content
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    When you need to find a specific video, you can search your entire library by video title, tag, description, even the captions
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    Wistia makes it easy to replace a video too
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    Perfect if you want to update a video without having to re-embed it everywhere
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    If you're ready to retire a video but you don't want to delete it altogether, you can archive it
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    Archived media won't count against your plans included videos, but can still be accessed and viewed from within your account
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    Wistia is the video marketing platform built by marketers for marketers
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    So we've got some pretty fancy tricks up our sleeve
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    Start by customizing the Wistia video player to perfectly match your brand
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    You can do all sorts of things like change the player color, upload a custom thumbnail, or add and remove player controls
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    There are also some pretty handy marketing tools to put your videos to work
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    Our email collector has to be one of my favorites
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    Here, submit the form to see how it works
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    Pretty cool, huh? Wistia lets you add an email collector like that directly to your video
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    Want to direct viewers to an external link? Oh, hello
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    Easy to do with Wistia's annotation tool
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    Add a call to action to the end of a video to motivate viewers to take action
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    Wistia automatically transcribes your video so you can turn on captions and make your content accessible to as many folks as possible
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    Easily upgrade to a human verified transcription too
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    And with other customizations like chapters and password protection, you are in total control of the viewing experience
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    Once your video is looking good, it's time to get it onto your website
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    Just copy a snippet of code and paste it onto your site
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    You can choose between a standard inline embed or a popover embed
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    And no matter which type you choose, the embed will be responsive
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    Once your video is embedded, any future changes and customizations you make in Wistia will automatically be updated on your site
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    And with SEO benefits built in, Wistia can help your videos rank better on Google search
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    What if you've got a whole series of content you want to highlight, like a gallery of your recent webinar recordings or a collection of your onboarding videos? Well, with Wistia channels, you can easily share a gallery of videos all without bothering your developers or designers
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    Once you've added videos to your channel, you can customize colors, themes, fonts, and even a subscribe button to collect emails
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    You can embed a channel onto your website just like you would embed any other video
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    Or just share a link to it as a standalone page
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    And if you're working on an exciting new podcast, Wistia supports audio too
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    Your podcast has never looked, and sounded, so good
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    Wistia Analytics
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    This is the good stuff
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    This is where you can really prove the value of your videos
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    This is an engagement graph
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    It shows you how your audience is interacting with your video
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    A spike like this means that viewers are rewatching
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    But a nasty drop off like this means you've lost your audience's attention
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    Wistia also tracks how every person watches your video second by second
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    This is the view stream, which is a live look at how folks are watching all of your videos
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    Each video view has its own heat map, showing what each viewer watched, rewatched, or skipped around in your video
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    Now, if you're using marketing automation software, you're going to love this next part
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    Wistia can pass video viewing data right into your marketing software for better lead tracking and scoring
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    And we integrate with all of your favorite marketing tools like HubSpot, Marketo, Partot, Google Analytics, and MailChimp
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    Wistia Analytics are built to help you better understand how your content is performing, what's working best, and where you might be able to improve
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    Video is important for every business, but it can be tough to actually create lots of videos or host virtual live events
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    Luckily, Wistia makes it easy to create new video content in a snap
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    With live, you can spin up a webinar or a live event in seconds
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    Create a landing page where you can collect registration information
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    When it's time to go live, you can present with up to four other panelists and choose from dynamic layout options to keep things looking fresh
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    When your live event is over, the recording automatically saves to your Wistia account, so you can edit it, customize it, and repurpose it to fit your other marketing needs
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    Wistia's built-in video editor is the easiest way to make simple edits to any video in your Wistia account
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    Trim the start and the end of your video
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    Remove a section from the middle of your video
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    You can even stitch multiple videos together, perfect for adding bumpers to the start or end of your content
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    With editing, you have the power to cut down and repurpose your videos, all without any video editing expertise, and all without leaving Wistia
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    That is a lot of stuff, and you can try it out for free with Wistia's 14-day trial
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    It started today